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STARI TALENT APP

Stari Talent App Icon.webp

Through this app associated with Stari, celebrities and managers are able to
view and fulfill requests for personalize
d video messages.

CHALLENGE

Redesign the app to increase usability and engagement. Key issues identified included:
 

  1. Make it easier for managers to review and provide feedback on their celebrities’ requests

  2. Remind celebrities to fulfill requests in a timely manner

  3. Allow celebrities and managers to make changes to their profile without depending on the platform’s internal team

PROCESS

Need to review for both celebrity + manager

Discussed with the talent communication teams

Used Figma & Adobe XD

Discussed with app development and talent communication teams

Used Zeplin

MAPPING THE APP FLOW

Features added in the redesign are highlighted in pink

Celebrity Account.png

RESULTS

ORDER DASHBOARD

Key Changes & Effect

  • Design of app interface changed to match platform’s branding

    • Effect: Increased platform's credibility​ and make it a more visually pleasant experience for celebrities

  • Celebrities can see at a glance how many orders they need to fulfill and how many they have completed

    • Effect: Keeps celebrities on track and motivated to complete their orders

  • Tags are added to orders indicating whether they are due soon, overdue, or if it's an order that the manager has requested a retake, celebrity can also see every video's due date

    • Effect: Helps celebrities prioritize which orders to fulfill first and reduce order turnaround time

Before

Dashboard.png

After

unfulfilledorders.png

ORDER DETAILS

Key Changes & Effect

  • "Reject Request" button has been changed to red

    • Effect: Differentiates reject from upload button and subliminally discourages celebrity from rejecting orders

  • If available, celebrities can click to view any files that are attached to the order

    • Effect: Allows celebrities to connect with fans on a deeper level since attached files may include fan art, fan letter, etc.

  • Celebrities can view the fan's order history (more details in "New Features" section)

    • Effect: Allows celebrities to reference past orders to gain more context and prevent any repetitive content when recording video message​

Before

Order Detail.png

After

orderdetails_withattachment.png

VIDEO REVIEW

Key Changes & Effect

  • "Upload" button has been renamed to "Retake" to make it clear that they can replace video they want to submit

    • Effect: Reduces confusion about button's function

  • Get rid of "Reject" button (app flow has changed so that the decision to accept or reject and order has been made earlier)

    • Effect: Makes it more simple for celebrities to decide what to do next after video has been recorded

  • Order number, due date, and tag (if applicable) has been added​

    • Effect: Helps celebrities keep track of what order they're working on and how urgent the order needs to be fulfilled

Before

Video Recording.png

After

revieworder.png

NEW FEATURES

requestreject_reason_entered.png

Celebrities can provide reasoning for rejecting order

This allows the internal team to better understand and explain to fan why order was rejected. This is optional.

Retake Order Details (w- attached file).png

Celebrities can review manager feedback for retake requests

This allows celebrities to know exactly what to fix in their next video so it will be approved by the manager. 

orderhistory.png

Celebrities can view fan's order history

This allows celebrities to reference and reflect upon past interactions with fan to deepen the connection.

toastpopup_success.png

Celebrities can upload multiple orders at once

This makes the upload process more convenient for celebrities, which reduces the turnaround order time.

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