GRAPHIC DESIGN

LOGO

Project: Portrait Logo

Challenge: Create a portrait logo that captures my personality (fun project to practice Illustrator/Photoshop)

Contribution + Process: Initial brainstorm, sketch, reiterate, decide on favorite hairstyle and accessories, photoshop logos onto mockups of choice

Software Used: Adobe Illustrator, Adobe Photoshop

Deliverable + Impact: Personal brand logo that can be used for various personal brand materials

Takeaway:  Oftentimes the best way to explore new tools and software practice is to create fun projects that push you to improve your skills hands-on (think  less and do more!). Taking initiative to expand your skill set so that you can continue to bring your visions to life is very important and empowering. 

Final logo, iterations, mockups (business card + water bottle)

SNS REBRANDING

Project: bamboo & glass

Challenge: Create editable Instagram templates and stickers that aligns more with client’s visual brand

Contribution + Process: Brainstorm concepts, draft rough gain feedback from client

Software Used: Canva (used this platform to make it easier for podcast hosts to make copies of the template to edit for future episodes)

Deliverable + Impact: 3 Instagram post templates and 44 Instagram stickers for season 3 of a podcast series with +1,800 Instagram followers and +17,000 listeners; Instagram post templates: part 1) thumbnail to go along with along the video snippet of the episode, part 2) highlights the main takeaway quote along with the audio transcript, part 3) “asking the community” section that encourages discussions within the podcast listeners that relate to the main themes of each respective episode

Takeaway: When working with clients on a big project that has a lot of room for creative freedom, don’t be afraid to throw out wild ideas that may seem difficult to achieve. If there’s a vision there is a way. If there are any roadblocks in bringing that vision into reality, just be open and clear throughout the whole process.

IG post template mockups + rebranded feed (hover to play video) +
stickers preview (hover to see animated)

MLH Shirt (Back).png
MLH Shirt (Front).png

SHIRT

Project: Múa Lạc Hồng Team Shirt (co-designed with Cali Nguyen)

Challenge: Design a sleek and minimalist dance team shirt that also reflects the loving nature of our team 

Contribution + Process: Brainstorm, sketch, gain feedback from dance team members, revise, create high fidelity version for shirt printing company

Software Used: Adobe Illustrator

Deliverable + Impact: Dance team shirt worn by all dance members both on and off stage 

Takeaway: When designing a shirt for any team and organization, make sure that it's versatile and stylish enough so that group members will love wearing it anytime and anywhere. I wouldn't want my peers to just wear at once and never touch it again!

SNS CAMPAIGN

Client: Project Voice

Challenge: Design graphics to showcase the rewards of

crowdfunding campaign for a podcast scholarship program

Contribution + Process: Brainstorm concepts, gather photos and information, gain feedback from client, create final drafts for posting

Software Used: Adobe Illustrator

Deliverable + Impact: 18 graphics used for a crowdfunding campaign that raised over $7000, was used in a newsletter with 100 subscribers and on an Instagram account with +1,000 followers

Takeaway: I've come to that point in my designer journey where I have solidified my aesthetic and understand my strengths when it comes to color and tone. 

Project Voice 2020 Rising Voices Scholarship IG posts

SLIDE DECK

PLAYING CARDS

Project: Friendship Themed Playing Card Deck (co-designed with Niki Saelou)

Challenge: Design a personalized playing card deck that highlights inside jokes and memories of a close-knit friend group

Contribution + Process: Brainstorm ideas for card icons, find and edit icons, design card back and front, revise, create booklet that includes messages for each card

Software Used: Canva

Deliverable + Impact: 55 playing card deck given as a friend’s birthday gift 

Takeaway: This was probably one of favorite design projects of all times because there were no limits. I was able to be creative in every little detail, from which icon style to use to which number and suit was the best fit for each icon. There was so much love and thought that was put into this design and I think that’s really what makes gift so meaningful. I was so happy that I was able to merge my love for design and my love for my friends in this project!

1 back design + 12 sample front designs
To view the all of the card designs, click here

PPT of marketing strategy to expand WDW's global fanbase

Project: Why Don’t We Fanbase Expansion

Challenge: Develop a marketing campaign proposal for the boy band Why Don’t We

Contribution + Process: Brainstorm and write up campaign concept and logistics, outline layout, create presentation slides, practice script, present

Software Used: Adobe Illustrator

Deliverable + Impact: Working with Ian Hunter (one of Why Don’t We’s manager and Vice President of A&R at Atlantic Records), create a slide deck for executives at Atlantic Records (only a few slides are shared)

Takeaway: The way you deliver a message is just as important as the content of the message. People appreciate and pay more attention to the presentation when slides are well made.

INFOGRAPHICS

Client: Ecube Labs

Challenge: Design infographics that captures the key facts of informational articles about the waste management industry

Contribution + Process: Research facts, brainstorm and sketch layout, find stylistically similar icons, copywriting

Software Used: Adobe Illustrator

Deliverable + Impact: Used as thumbnail preview for articles on Facebook, LinkedIn, Twitter, and Instagram with a combined 4000+ followers, combined average click rate of 2.26% (including all platforms)

Takeaway: Creating original, visually engaging graphics that are easy to share digitally is a great way to break down more complex concepts while also expanding audience reach. It is also important to stay consistent and on-brand when creating any materials for a company.

Click on the infographics to read the full article

(pictured version was used for Instagram)