GRAPHIC DESIGN
LOGO
Client: Da Eun Kim (DNKM Stories)
Challenge: Create a logo to help rebrand DNKM Stories as a channel with a focus on illuminating underrepresented stories.
Contribution + Process: Initial brainstorm, sketch, reiterate, high fidelity logo
Software Used: Adobe Illustrator
Deliverable + Impact: YouTube logo for a channel that has +2,000 views
Takeaway: When getting stuck in a creative rut, don’t be afraid to scrap long-standing old ideas and push for crazier ideas. Sometimes it’s the crazy ideas that inspire innovation in one’s design.
COVER ART
Project: DEAN “21” Art Cover
Challenge: Design an art cover for my singing cover of Dean’s song “21” that reflects the edgy feel of the song as well as my sentiments on turning 21.
Contribution + Process: Scan my actual driver’s license, add B&W filter, layer typography
Software Used: Canva
Deliverable + Impact: Art cover used for SoundCloud file with 188 listens and a YouTube video with 135 views
Takeaway: It’s fun to mix physical and digital mediums. When working with multiple languages that don’t work with the same font, play around with different fonts to see what looks similar. In this case, double layering the Korean font matched the brush effect of the English words.
SLIDE DECK
Project: Why Don’t We Fanbase Expansion
Challenge: Develop a marketing campaign proposal for the boy band Why Don’t We.
Contribution + Process: Brainstorm and write up campaign concept and logistics, outline layout, create presentation slides, practice script, present
Software Used: Canva
Deliverable + Impact: Working with Ian Hunter (one of Why Don’t We’s manager and Vice President of A&R at Atlantic Records), create a slide deck for executives at Atlantic Records (only a few slides are shared)
Takeaway: The way you deliver a message is just as important as the content of the message. People appreciate and pay more attention to the presentation when slides are well made.
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SHIRT
Project: Múa Lạc Hồng Team Shirt (co-designed with Cali Nguyen)
Challenge: Design a sleek and minimalist dance team shirt that also reflects the loving nature of our team.
Contribution + Process: Brainstorm, sketch, gain feedback from dance team members, revise, create high fidelity version for shirt printing company
Software Used: Canva
Deliverable + Impact: Dance team shirt worn by all dance members both on and off stage
Takeaway: When designing a shirt for any team and organization, make sure that it's versatile and stylish enough so that group members will love wearing it anytime and anywhere. I wouldn't want my peers to just wear at once and never touch it again!
SOCIAL MEDIA
Client: Project Voice
Challenge: Design graphics to showcase the rewards of
crowdfunding campaign for a podcast scholarship program
Contribution + Process: Brainstorm concepts, gather photos and information, gain feedback from client, create final drafts for posting
Software Used: Canva
Deliverable + Impact: 18 graphics used for a crowdfunding campaign that raised over $7000, was used in a newsletter with 100 subscribers and on an Instagram account with 1000+ followers
Takeaway: I've come to that point in my designer journey where I have solidified my aesthetic and understand my strengths when it comes to color and tone.