GRAPHIC DESIGN

LOGO

Project: Portrait Logo

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Challenge: Create a portrait logo that captures my personality (fun project to practice Illustrator/Photoshop)

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Contribution + Process: Initial brainstorm, sketch, reiterate, decide on favorite hairstyle and accessories, photoshop logos onto mockups of choice

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Software Used: Adobe Illustrator, Adobe Photoshop

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Deliverable + Impact: Personal brand logo that can be used for various personal brand materials

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Takeaway:  Oftentimes the best way to explore new tools and software practice is to create fun projects that push you to improve your skills hands-on (think  less and do more!). Taking initiative to expand your skill set so that you can continue to bring your visions to life is very important and empowering. 

INFOGRAPHIC

Client: Ecube Labs

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Challenge: Design infographics that captures the key facts of informational articles about the waste management industry.

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Contribution + Process: Research facts, brainstorm and sketch layout, find stylistically similar icons, copywriting

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Software Used: Adobe Illustrator

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Deliverable + Impact: Used as thumbnail preview for articles on Facebook, LinkedIn, Twitter, and Instagram with a combined 4000+ followers, combined average click rate of 2.26% (including all platforms)

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Takeaway: Creating original, visually engaging graphics that are easy to share digitally is a great way to break down more complex concepts while also expanding audience reach. It is alo important to stay consistent and on-brand when creating any materials for a company.

SLIDE DECK

Project: Why Don’t We Fanbase Expansion

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Challenge: Develop a marketing campaign proposal for the boy band Why Don’t We.

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Contribution + Process: Brainstorm and write up campaign concept and logistics, outline layout, create presentation slides, practice script, present

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Software Used: Adobe Illustrator

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Deliverable + Impact: Working with Ian Hunter (one of Why Don’t We’s manager and Vice President of A&R at Atlantic Records), create a slide deck for executives at Atlantic Records (only a few slides are shared)

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Takeaway: The way you deliver a message is just as important as the content of the message. People appreciate and pay more attention to the presentation when slides are well made.

SHIRT

Project: Múa Lạc Hồng Team Shirt (co-designed with Cali Nguyen)

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Challenge: Design a sleek and minimalist dance team shirt that also reflects the loving nature of our team. 

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Contribution + Process: Brainstorm, sketch, gain feedback from dance team members, revise, create high fidelity version for shirt printing company

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Software Used: Adobe Illustrator

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Deliverable + Impact: Dance team shirt worn by all dance members both on and off stage 

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Takeaway: When designing a shirt for any team and organization, make sure that it's versatile and stylish enough so that group members will love wearing it anytime and anywhere. I wouldn't want my peers to just wear at once and never touch it again!

SNS CAMPAIGN

Client: Project Voice

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Challenge: Design graphics to showcase the rewards of

crowdfunding campaign for a podcast scholarship program

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Contribution + Process: Brainstorm concepts, gather photos and information, gain feedback from client, create final drafts for posting

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Software Used: Adobe Illustrator

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Deliverable + Impact: 18 graphics used for a crowdfunding campaign that raised over $7000, was used in a newsletter with 100 subscribers and on an Instagram account with 1000+ followers

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Takeaway: I've come to that point in my designer journey where I have solidified my aesthetic and understand my strengths when it comes to color and tone.