K-POP CONTENT
YOUTUBE CONTENT
Client: hello82 - K-pop YouTube content for global fans
Challenge: Work with various Production Directors at hello82 to create various Youtube content featuring K-pop idol groups and soloists
Contribution + Process: Artist research + short-form content brainstorm + on-set assistance + translation/proofreading + video review/feedback + short-form video editing + social media posting + short-form video performance analysis
Software Used: Premiere
Deliverable + Impact: Contributed to production of 15 hello82 videos that has generated 2,000,000+ views on YouTube within 1 week of uploading (listed as the Production Associate in charge for 10 of these videos)
Takeaway: In this position where I work with various PDs and also have to take into consideration the brand image of various K-pop idols that are featured in hello82's content, I realized the importance of being able to adapt and multitask. Having to juggle various video projects at once, which may require different tasks to be completed, I need to be organized and beable to think ahead in order to manage the workload. Because I'm working with various people with differing needs and working styles, I need to be able to adjust the way in which I communicate in order to get what I need done.
SHORT-FORM VIDEO
Project: Short-form K-pop video content for hello82
Challenge: Create short-form video content that features highlight snippets of hello82's YouTube videos or features K-pop idols featured on our channel doing trends
Contribution + Process: Research and propose video content + provide feedback to PD and/or K-pop idols on-set during filming of videos + edit videos + post videos on social media + analyze videos for improved future performance
Software Used: Premiere
Deliverable + Impact: Short-form video content that has generated 1,000,000+ views across various social media platforms within 1 week of uploading
Takeaway: When coming up with video ideas, there were many things I had to consider: whether or not a K-pop idol had already done that video concept, whether the concept matched the K-pop idol’s image and the associated YouTube video, whether the video concept would be considered outdated once the video gets uploaded (we sometimes have to film these videos weeks in advance of the YouTube video release date). More than anything else, this process encouraged me to constantly stay on top of trends.
Click here to view the playlist of all hello82 short-form videos I have edited
PERSONALITY TEST
Project: K-pop idol-themed personality test for veeper
Challenge: Create a fun and engaging content that will bring awareness to the platform through viral marketing
Contribution + Process: Research about personality quizzes, brainstorm quiz concept, brainstorm and finalize quiz questions + choices + results, promote the quiz on various social media platforms and forums
Deliverable + Impact: 12 question MBTI personality test available in both English and Korean with 36,000+ participants
Takeaway: Leveraging how people were constantly sharing results of their MBTI personality quizzes on their social media and also the popularity of K-pop, I figured creating a fun quiz would get people to participate and share the quiz on their social media. Given that on the results page of the quiz tells you more about the associated platform, the more people would engage and share which leads to more exposure for the platform.
The quiz is no longer active but click through to see the questions and
some of the quiz results. Click to see the image in full screen.
Audio + visualizer and graphics explaining details of LUMINOUS's comeback event on veeper
GIVEAWAY EVENT
Project: LUMINOUS's “LUMINOUS in WONDERLAND” Comeback Event on veeper
Challenge: Create an event that promotes the K-pop idol group LUMINOUS's latest comeback through the audio content platform
Contribution + Process: Brainstorm event concept + quiz questions + design for event announcement graphic, create audio visualizer for the event
Software Used: After Effects
Deliverable + Impact: Audio content-based quiz where fans left 110 comments on veeper in response to the questions recorded by the LUMINOUS members
Takeaway: As a fan of K-pop who takes pride in knowing everything about the K-pop idol groups I like, I decided it would be best to come up with event that allows LUMINOUS fans to show off how well they know their latest comeback as well as the individual members. My favorite part of this event was the Part Switch Quiz which allowed the fans to hear the members sing or rap parts of the song they usually don't do (it's particularly fun when you get to hear the rappers sing or singers rap).