STARI TALENT APP

Through this app associated with Stari, celebrities and managers are able to
view and fulfill requests for personalized video messages.

CHALLENGE

Redesign the app to increase usability and engagement. Key issues identified included:

Make it easier for managers to review and provide feedback on their celebrities’ requests
Remind celebrities to fulfill requests in a timely manner
Allow celebrities and managers to make changes to their profile without depending on the platform’s internal team

PROCESS

Review app design + workflow

Identify user's
pain points

Create mockup of new design

Reiterate based on feedback

Finalize + share new design

Need to review for both celebrity + manager

Discussed with the talent communication teams

Used Figma & Adobe XD

Discussed with app development and talent communication teams

Used Zeplin

MAPPING THE APP FLOW

Features added in the redesign are highlighted in pink

RESULTS

Key Changes

Design of app interface changed to match platform’s branding
- Effect: Increased platform's credibility and make it a more visually pleasant experience for celebrities
Celebrities can see at a glance how many orders they need to fulfill and how many they have completed
- Effect: Keeps celebrities on track and motivated to complete their orders
Tags are added to orders indicating whether they are due soon, overdue, or if it's an order that the manager has requested a retake, celebrity can also see every video's due date
- Effect: Helps celebrities prioritize which orders to fulfill first and reduce order turnaround time

Before

After

Key Changes

"Reject Request" button has been changed to red
- Effect: Differentiates reject from upload button and subliminally discourages celebrity from rejecting orders
If available, celebrities can click to view any files that are attached to the order
- Effect: Allows celebrities to connect with fans on a deeper level since attached files may include fan art, fan letter, etc.
Celebrities can view the fan's order history (more details in "New Features" section)
- Effect: Allows celebrities to reference past orders to gain more context and prevent any repetitive content when recording video message

Before

After

Key Changes

"Upload" button has been renamed to "Retake" to make it clear that they can replace video they want to submit
- Effect: Reduces confusion about button's function
Get rid of "Reject" button (app flow has changed so that the decision to accept or reject and order has been made earlier)
- Effect: Makes it more simple for celebrities to decide what to do next after video has been recorded
Order number, due date, and tag (if applicable) has been added
- Effect: Helps celebrities keep track of what order they're working on and how urgent the order needs to be fulfilled

Before

After

Celebrities can provide
reasoning for rejecting order

This allows the internal team to better understand and explain to fan why order was rejected. This is optional.

Celebrities can upload
multiple orders at once

This makes the upload process more convenient for celebrities, which reduces the turnaround order time.

Celebrities can view
fan's order history

This allows celebrities to reference and reflect upon past interactions with fan to deepen the connection.

Celebrities verify their identity via code sent to their phone

This improves security since it prevents any potential account hacking.

Retake Order Details (w- attached file).png

Celebrities can review manager feedback for retake requests

This allows celebrities to know exactly what to fix in their next video so it will be approved by the manager.

Celebrities can reset their
account password via the app

Previously celebrities had to request the Stari internal team, so this makes the process more convenient.

NEW FEATURES

Manager's order dashboard
shows all managed celebrities

This helps managers keep track and prioritize which action items to take in order to not be a bottleneck.

Managers can provide feedback on retake requests

This allows managers to give specific feedback to celebrities when they retake their video.

Pending requests and videos
are divided in the dashboard

This allows managers to see at a glance how many requests and uploaded videos need to be reviewed.

Managers verify their identity via code sent to their phone

This improves security since it prevents any potential account hacking.

Managers can provide
reasoning for rejecting order

This allows the internal team to better understand and explain to fan why order was rejected. This is optional.

Managers can reset their
account password via the app

Previously managers had to request the Stari internal team, so this makes the process more convenient.

SEE OTHER WORK

STARI TALENT APP

CHALLENGE

PROCESS

Review app design + workflow

Identify user's pain points

Create mockup of new design

Reiterate based on feedback

Finalize + share new design

Need to review for both celebrity + manager

Discussed with the talent communication teams

Used Figma & Adobe XD

Discussed with app development and talent communication teams

Used Zeplin

MAPPING THE APP FLOW

RESULTS

Identify user's
pain points