VEEPER

Through veeper, celebrities share moments of their daily lives
with fans all over the world via audio snippets and chat messages.

CHALLENGE

Add features to a communication app where Korean celebrities would record audio snippets that would disappear after a designated amount of time. Key goals included:

Increase interactiveness between celebrities and fans through more communication avenues
Increase user registration and usage by introducing different payment models
Encourage celebrities and fans excited about using veeper and sharing about it on social media

PROCESS

Research competitor apps

Identify user's
pain points

Create mockup of new feature

Reiterate based on feedback

Finalize + share new design

E.g. Bubble, Universe Weverse, Pocketdols

Users included celebrities, managers, and fans

Used Adobe XD

Discussed with app development and talent communication teams

Used Zeplin

VEEPER 1.0

veeper 1.0 (initial version) consisted of only audio messages and was free to use

Celebrities upload audio snippets and choose when the audio will disappear

Fans subscribe to a specific celebrity to get notifications whenever said celebrity uploads audio snippets

Fans can react with emojis as they are listening to the audio snippet of a celebrity

Top 5 celebrities who receive the most for each emoji appears on the Ranking tab (updated every 24 hours)

RESULTS

veeper 2.0 introduces a coin/pass system and allows fans to comment on audio messages

Fans can now buy coins to 1) unlock audio messages individually or 2) activate a pass for a specific celebrity to unlock all of their audio messages for 30 days

Effect: Allow fans to customize their experience and engage with the app according to their financial capability

Celebrities can now label their audio message with tags

Effect: Help fans decide which audio messages they want to unlock

Fan can still follow celebrities for free to get notified when celebrities upload new audio messages

Effect: Allow fans to not miss out on any potential content they would want to consume, fans might end up spending more coins or activate a pass if they see a celebrity is very active

Fans can now leave comments on the audio messages they have unlocked

Effect: Increase engagement since fans can answer any questions the celebrities pose in their audio messages, celebrities can also reply in the comment section

Home page redesigned to show the order in which audio messages were available

Effect: Help fans know which audio messages to prioritize listening to based on expiration time and also allow for better flow if they listen to the audio messages in chronological order

Fans can use the seekbar to move to a specific part of an audio message

Effect: Increase usability especially for audio messages that are particularly long

veeper 2.1 introduces a chat feature

Fans can chat with a celebrity for 30 days if they activate a celebrity’s pass

Effect: Add another channel where fans and celebrities can communicate with each other, also encourages fans to activate to celebrity’s pass to maximize levels of interaction

Username Filter Mode (For Stars) - 4. If there is a new message in chat.png

Celebrities can filter the chat by user to highlight all of the messages sent by a particular user, can use arrows to navigate through each message

Effect: Allow celebrities to keep track of the various conversations going on with multiple users in the same chat, results in more meaningful conversation

Read and Send Chat (For Fans) - 8. When Star Sees Only All Messages Sent.png

Fans can send 5 messages per 1 chat or audio message a celebrity sends

Effect: Prevent fans from spamming a celebrity, especially important since although fans only see the messages they personally sent, celebrities see messages sent by all of their fans

Show Only My Messages - 4. When at latest message.png

Celebrities can filter the chat to see only the messages they have sent

Effect: Help celebrities reduce any repetitiveness in their messages, making it more interesting for fans

Report Messages (For Stars) - 6. Report message pop up (filled out).png

Celebrities and managers can report inappropriate messages which results in temporary or permanent suspension

Effect: Give celebrity and manager more agency to protect themselves from hurtful and disturbing content

Translation (For Fans) - 6. Messages After Translated.png

Fans, celebrities, and managers can translate all messages to their desired language

Effect: Breaks down language barriers which enables communication between celebrities and fans from all around the world without having to leave the app to translate messages

veeper Reports were created with the goal of gameifying the experience
and motivate the celebrities and fans to use veeper and share about it on social media

*Note: that this report was developed before the chat feature was released

FOR FANS

Sent out every month

What does everything mean?

D+Number: This shows how many the fan has been following the celebrity on veeper, this number will reset if the fan chooses to unfollow and follow the celebrity again

Gradient Scale: Based on how many audio messages (veeps) a fan has followed, that number will be used to calculate what percentage of the celebrity's total audio messages for the month the fan has listened to (the closer the fan is to min on the scale, the better!)

Emoji Stickers: Fans will receive a sticker for the emoji they used to react the most when listening to the celebrity's audio messages

Medals: Based on a fan's number of played audio messages, comments, and emoji reactions compared to the max number of all of these interactions across all fans of the specific celebrity, the fan will be granted different medals (medal ranking from lowest to highest: bronze, silver, gold)

FOR CELEBRITIES

Sent out every week

How is data helpful to celebrities?

veeps sent: This helps celebrities reflect upon how active they were on veeper and if they met their pre-determined goals for the week

Average veep duration: Some celebrities can take pride in having a higher duration, shows how much quality time they are investing to their fans

New Followers: Comparing to the growth from other weeks, celebrities can reflect whether certain actions they did the past week helped our hurt the number of new followers

Coins Earned: Although veeper was created first and foremost to help conect celebrities and fans, the app is also source of income for celebrities so it is important to keep track of this metric

Coins Earned Breakdown: This helps celebrities gain a better idea of how their fans are interacting with them on veeper and to adjust actions based on fan behavior

veep Tag Breakdown: This helps celebrities decide if they want to diversify the topics of their audio messages (fans typically enjoy more variety in the content they consume)

SEE OTHER WORK