VIDEO PRODUCTION
COMMERCIALS
Clients: Well Being Digital Ltd (WBD) + subcompanies Hera Leto ONE and GlycaDx
Challenge: Produce high-quality promotional videos that showcases the mission and products of various health tech wearable companies based on Hong Kong within the span of 2 months
Contribution + Process: Brainstorm, storyboard, recruit models, scout for filming locations, film, edit (fix lighting, add voiceover + graphics + background music + captions), revise based on feedback from supervisors
Softwares Used: Adobe Premiere, Adobe After Effects
Deliverable + Impact: 3 fully produced and edited videos showcased at international conferences, client meetings, and Hong Kong International Airport (for a limited time)
Takeaway: I shouldn't underestimate my ability to learn quickly on the job. With the help of the internet, I familiarized myself with new video editing software in about a week and was able to fine-tune my skills as I continued to work on more videos.
YOUTUBE SERIES
Client: PopKorea (in collaboration with Dorothy Kang and Lindy Clute)
Challenge: Create an engaging YouTube series targeted for international English speaking fans who wish to explore and learn more about the hidden gems of South Korea
Contribution + Process: Brainstorm, storyboard, location scouting, budgeting, filming, editing (footage + music)
Software Used: iMovie
Deliverable + Impact: 4-episode YouTube series “Reel 2 Real” with 200+ views that features different locations featured in Korean dramas
Takeaway: Work is the most fun if you're able to incorporate your own interests! Capitalizing on my knowledge as an avid fan of Korean dramas, I figured it would be of interest for our target audience to see fellow drama fans travel to and talk about places that were featured in dramas. Our genuine enthusiasm shines through in our casual vlog-style series, enabling viewers to live vicariously through us as well as gain more information about what to do and where to go when they visit Korea in the future.
![[REEL 2 REAL] Episode 1. Weightlifting Fairy Kim Bok Joo](https://static.wixstatic.com/media/f0c77b_7afe549abb174d00a8b0e2e5dabd9d53~mv2.jpg/v1/fill/w_459,h_238,enc_auto/file.jpeg)
![[REEL 2 REAL] Episode 2. Strong Woman Do Bong Soon](https://static.wixstatic.com/media/f0c77b_180142e8eec7477bbf3f23dacbce3d25~mv2.jpg/v1/fill/w_459,h_238,enc_auto/file.jpeg)
![[REEL 2 REAL] Episode 3. Goblin](https://static.wixstatic.com/media/f0c77b_b3e97cfb6d804d36b6b5760d7abac35c~mv2.jpg/v1/fill/w_459,h_238,enc_auto/file.jpeg)
![[REEL 2 REAL] Episode 2. Strong Woman Do Bong Soon](https://static.wixstatic.com/media/f0c77b_180142e8eec7477bbf3f23dacbce3d25~mv2.jpg/v1/fill/w_918,h_516,enc_auto/file.jpeg)
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![[veeper] veepie's day Compilation Ad](https://static.wixstatic.com/media/f0c77b_941f08c5174341a2aa46d58057bdcb80~mv2.png/v1/fill/w_459,h_238,enc_auto/file.jpeg)
![[Stari] Branding Ad](https://static.wixstatic.com/media/f0c77b_b4bbd23d5d374e63b45f9b4e5b36d27df002.jpg/v1/fill/w_459,h_238,enc_auto/file.jpeg)
![[Stari] Pororo Birthday Ad](https://static.wixstatic.com/media/f0c77b_94537fe73dc747d1bbb42fde062a0f73f002.jpg/v1/fill/w_459,h_238,enc_auto/file.jpeg)
![[Stari] Compilation Ad](https://static.wixstatic.com/media/f0c77b_713f0d71f40840dca11416154bab4203~mv2.png/v1/fill/w_459,h_238,enc_auto/file.jpeg)
![[Stari] Branding Ad](https://static.wixstatic.com/media/f0c77b_b4bbd23d5d374e63b45f9b4e5b36d27df002.jpg/v1/fill/w_918,h_516,enc_auto/file.jpeg)
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SHORT FORM ADS
Client: Three Ducks, Inc. (Seoul-based entertainment tech startup that operates platforms veeper and Stari)
Challenge: Produce short form ads highlighting audio and video content created by Korean celebrities and cartoon characters using the company platforms
Contribution + Process: (veeper) Brainstormed concept, storyboarded, help choose featured content and background music, and oversaw the animation of process; (Stari) brainstormed concept, storyboarded, select featured footage, choose background music, edit transitions and animations
Softwares Used: Adobe Premiere, Adobe After Effects
Deliverable + Impact: 2 compilation videos that generated 400,000+ views, 10,000+ app installs (veeper), and 23,000+ ad clicks (Stari)
Takeaway: Given that I don’t have much experience with animation, it was crucial to gather the strengths of the team and delegate tasks as needed to execute the project. Overseeing this project positioned me as the contact person when my teammates ran into any blockers. I learned to be clear in explaining my creative vision and feedback, while also being open to suggestions from teammates to improve the quality of efficiency of any part of the process. For more simpler transition animations, I was able to learn from YouTube videos videos to execute desired video effects, which ultimately expanded my own video editing toolbox.
Q&A INTERVIEWS
Project: Unplugged by BEAM, Stanford Career Education
Challenge: Produce informational Q&A interviews with Stanford alumnus working in various positions and industries as a resource for current Stanford students seeking advice or professional opportunities
Contribution + Process: Set up shoot (camera, lighting, sound), splice video footage into smaller clips, correct and sync audio, upload and format clips on video hosting platform
Software Used: Verse
Deliverable + Impact: 11 Q&A videos that allow viewers to navigate directly to segment of desired question
Takeaway: It’s always helpful to be aware of technologies and platforms out there that can more effectively get your message out there. The Explainer layout on the Verse platform made the Q&A videos more engaging and since it was more interactive and let viewers with typically short attention spans immediately seek the information they need.