Note: Some websites may have been edited by the client since the site's creation
Clients: Megan Dino Career Coaching
Challenge: Create a desktop and mobile-friendly website targeting 17 to 40 year olds who are seeking career/professional development coaching
Contribution + Process: Discuss my client’s basic needs and vision, conceptualize and structure the website layout, copywriting, add animation effects, revise as needed based on client’s feedback, set up Google Analytics
Software Used: Wix
Deliverable + Impact: One-page career coaching website designed to inform potential clients and generate consultation bookings
Takeaway: My client had reached out to me seeking advice as someone who didn’t have an established digital presence. Although she knew that she wanted her personal brand to be professional yet personable, she struggled with presenting information as well as herself in a way that would connect with her potential clients.
As a young professional, I constantly reflected upon my own thoughts and surveyed those of my peers to ensure that the process of getting to know my client and booking a consultation with her was intuitive and enjoyable. It is important to take into consideration one’s target audience when designing a website to make sure it is easy to navigate and speaks to the consumers’ needs.
Client: Rachel Goodgion
Challenge: Redesign the portfolio of an American fashion model active in South Korea–the portfolio should include shots from various photoshoots that showcase the model’s versatility, while also embodying the model’s brand
Contribution + Process: Brainstorm and discuss my client’s brand, conceptualize and structure the website layout, request and help curate photos and descriptions, add animation effects, revise as needed based on client’s feedback
Software Used: Wix
Deliverable + Impact: Portfolio designed to solidify model’s credibility/professionalism and book modeling gigs in South Korea
Takeaway: I see potential in projects and love to bring visions into reality, especially if it involves helping clients recognize and achieve desires and goals they were not able to do on their own. Creating this central branding entity can really set the tone for a person’s career, so I am grateful that my client trusted in my abilities to take some loose ideas and just let my creativity run wild. Trust in collaboration is very important.
Note: If you didn’t already know, I also designed my own portfolio (what you’re looking at now)!
Challenge: Redesign the product and request pages for Pororo (popular Korean cartoon character) to increase orders of personalized video message orders
Contribution + Process: Created wireframe and final mockups of added features to the product and request pages, curated videos for sample video and reaction video sections
Software Used: Adobe XD
Deliverable + Impact: (Product Page) Added sample video and reaction video sections to increase credibility as well as help the target audience (parents) gain a better understanding of the product, (Request Page) Added a template feature which makes it more simpler and fasters for customers to make a request + dropdown selection menus for input of receiver information so required information would not be left out in the request process
Takeaway: It's important to constantly check in and make note of issues that occur during the buyer's journey. While of course it's important to prioritize the needs of the buyer, it's also important to address any issues the product's internal team to reduce any unnecessary back and forth communication between both sides.
Project: Fashion Lookbook
Challenge: Create a website with a unique design that showcases my venture into fashion as a form of self expression that cultivates confidence–inspired by all of the fashion trends I encountered during my time in the fashion-forward city of Seoul
Contribution + Process: Design website, contact photographers, schedule photo shoots, curate photos, write up weekly posts, share updates on social media
Software Used: Wix
Deliverable + Impact: Magazine-themed fashion lookbook with weekly posts individually formatted based on length of commentary and quantity of photos
Takeaway: Collaborations with other aspiring artists are a great way to grow your skills, especially when you’re pulling from each other’s strengths to execute a larger scale project. One of my favorite collaborations was with Da Eun Kim (DNKM Stories) where we filmed a fashion lookbook video named #GIRLBOSS. Read more about the collaboration here.