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Clients: Megan Dino Career Coaching
Challenge: Create a desktop and mobile-friendly website targeting 17 to 40 year olds who are seeking career/professional development coaching
Contribution + Process: Discuss my client’s basic needs and vision, conceptualize and structure the website layout, copywriting, add animation effects, revise as needed based on client’s feedback, set up Google Analytics
Software Used: Wix
Deliverable + Impact: One-page career coaching website designed to inform potential clients and generate consultation bookings
Takeaway: My client had reached out to me seeking advice as someone who didn’t have an established digital presence. Although she knew that she wanted her personal brand to be professional yet personable, she struggled with presenting information as well as herself in a way that would connect with her potential clients.
As a young professional, I constantly reflected upon my own thoughts and surveyed those of my peers to ensure that the process of getting to know my client and booking a consultation with her was intuitive and enjoyable. It is important to take into consideration one’s target audience when designing a website to make sure it is easy to navigate and speaks to the consumers’ needs.
Click to visit Rachel Goodgion's portfolio
(navigate to the second slide to visit the old portfolio)
Client: Rachel Goodgion
Challenge: Redesign the portfolio of an American fashion model active in South Korea–the portfolio should include shots from various photoshoots that showcase the model’s versatility, while also embodying the model’s brand
Contribution + Process: Brainstorm and discuss my client’s brand, conceptualize and structure the website layout, request and help curate photos and descriptions, add animation effects, revise as needed based on client’s feedback
Software Used: Wix
Deliverable + Impact: Portfolio designed to solidify model’s credibility/professionalism and book modeling gigs in South Korea
Takeaway: I see potential in projects and love to bring visions into reality, especially if it involves helping clients recognize and achieve desires and goals they were not able to do on their own. Creating this central branding entity can really set the tone for a person’s career, so I am grateful that my client trusted in my abilities to take some loose ideas and just let my creativity run wild. Trust in collaboration is very important.
Note: If you didn’t already know, I also designed my own portfolio (what you’re looking at now)!
GREEN TECH STARTUP
Challenge: Design a company website that explains the value proposition of a waste management matching platform to its various stakeholders (small-medium businesses and local garbage collectors)
Contribution + Process: Develop the brand story, structure the website layout, create and communicate graphic concepts to the design team, copywriting, manage and update website information, set up and monitor Google Analytics
Software Used: Adobe XD, Wordpress
Deliverable + Impact: Company website that showcases offered services to attract potential customers (redesigned 2 times to reflect new developments of product/service)
Takeaway: When you're building a website for a product/service that is still in development, expect to do a content rehaul as you transition from a simple landing page that explains the overall concept and company mission to a full-fledged website that delves into concrete details (i.e. product/service capacity, customer base, FAQs, localized landing pages, etc.).
Project: Fashion Lookbook
Challenge: Create a website with a unique design that showcases my venture into fashion as a form of self expression that cultivates confidence–inspired by all of the fashion trends I encountered during my time in the fashion-forward city of Seoul
Contribution + Process: Design website, contact photographers, schedule photo shoots, curate photos, write up weekly posts, share updates on social media
Software Used: Wix
Deliverable + Impact: Magazine-themed fashion lookbook with weekly posts individually formatted based on length of commentary and quantity of photos
Takeaway: Collaborations with other aspiring artists are a great way to grow your skills, especially when you’re pulling from each other’s strengths to execute a larger scale project. One of my favorite collaborations was with Da Eun Kim (DNKM Stories) where we filmed a fashion lookbook video named #GIRLBOSS. Read more about the collaboration here.
HEALTH TECH STARTUP
Clients: Hera Leto ONE + Well Being Digital Limited (WBD101)
Challenge: Redesign the current company websites for two Hong Kong-based health tech wearable startups to better showcase their past accomplishments, present projects, and
Contribution + Process: Reorganize website menu/flow,
redo website color palette, reword/reduce text while
incorporating more graphics
Software Used: Wix
Deliverable + Impact: 2 company websites redesigned to attract the respective target audiences for various products
Takeaway: It’s important to take consideration of one’s target audience when designing a website to make sure it is easy to navigate and speaks to the consumers’ needs. In the case of Hera Leta one, I decided that using a simple flow chart would best highlight the 2 key features of the earphones since it's an easy to follow format.
Click to visit the Hera Leto ONE + WBD101 websites